Editorial Styling - Creating a Feeling

There is something so fulfilling about taking a really specific but abstract idea and turning it into a capturable moment. That's what really drew me into editorial styling. At first it seems like a far jump from event planning but in the end the are very similar. It is all about creating a feeling. When I meet with event clients, the first priority is knowing what their end goal is. Is it to excite, inform, celebrate, memorialize? And event planning is all about creating a space to help them meet that goal in a way that represents them. Editorial Styling for me is the same way, finding the overall message you want to relate and then finding a way to creatively address that message so that it represents the brand behind that message. 

I have been fortunate enough to work with Balm Skincare for a while now, helping them create some campaigns to show off the uniqueness and intention behind their brand. One of my recent favorites was their campaign to kick off 2018, Raw. Balm is all about a leading a Raw lifestyle in so many ways. Both by being a raw, real person who can be vulnerable and talk about real issues AND incorporating pure raw products and foods into your lifestyle. Balm fits one piece of this lifestyle because their products are made from pure raw ingredients. 

Working with the Balm team and Ali from Aletheia Patrick Photography, we decided on a moody feeling that focused on intention and getting back to nature. I was so pleased with the way this shoot came out - I hope you can see the Raw-ness! Check out the gallery of below and learn more about Balm here. 

An Inspired Gathering with Balm Skincare

Sometimes, you meet a client and you instantly click, that's exactly how I felt the moment I got in touch with the team from balm skincare. Located in Columbus, Ohio they offer natural skincare products. Motivated by personal stories, balm is working to walk the walk and talk the talk by using education and community to help others live a more natural and holistic lifestyle. 

One way they are helping educate is by focusing on one natural ingredient and creating challenges to encourage their tribe to take small steps to move towards a more natural lifestyle. In November they decided to focus on Tumeric and hosting an intimate dinner party to try out the recipes and to stop to take time with their community around the table. I was honored to help them create an atmosphere inspired by Tumeric and a natural lifestyle. 

Photos were taken by Alethia Patrick Photography and food was provided by Chef Kate at www.cookeatexplore.com.

Welcoming a Little Adventurer

Most event professionals will tell you that the best part of our jobs is that we get to be with people during some of the most important moments of their lives and that we get to help people capture those moments memories. That is absolutely true. What is also absolutely true is that it is so easy to forget and to sweat the details a little too much. Sometimes, I just need something to ground me, to be humbled by the complete honor it is that people allow me to help them commemorate such big occasions. Sometimes, that's seeing a bride walk down the aisle and sometimes that is watching people reunite for the first time in years at a celebration. This past weekend, it was the honor of getting to help celebrate a new little one that in the life of one of my friends!

Hosted in my very own backyard, we threw an adventure themed baby shower appropriate for the personalities of our friends. Because I am me, everything had to on theme. I brought some of our furniture outside for a loungy feel and kept the menu light with trail snacks. While it was fun to honor my friend by using a skill set that I don't always get to flex in my personal life, it was even more fun to watch all the beautiful women in her life rally around her in the atmosphere I created.